Theses & Project seminars

Open Topics

If you would like to write your thesis with us, please contact us. Below you find an overview of open topics in our research group. If there is no suitable topic available, you are welcome to send a short application with a short résumé, grades and a summary of your interests.


Type Topic Prototyping / programming
skills needed?
Master Gamification in Inbound Logistics – master thesis in cooperation with Lidl Stiftung & Co. KG​  Prototyping Benedikt Morschheuser
Master Trust in AI: A study to understand what we can learn from games when designing AI

First inspirations:

No Benedikt Morschheuser
Master Education and Research in the Metaverse

First inspirations:

Programming Benedikt Morschheuser

Finished theses and theses in progress


Type Topic Student Supervisor Submission
Master How to onboard the user? A study on designing fun on the first click

Game designers are experts when it comes to designing engaging activities that motivate from the very first second. This knowledge can also support and optimize the adoption of educational solutions. Within the serious game “INFLAMMANIA“, we would like to try out various onboarding approaches and develop design knowledge for creating more effective learning games. Inflammania is an educational game that combats inflammation in chronic diseases.

– Design and empirical evaluation of different “onboarding approaches” for the game Inflammania
– Statistical hypothesis testing
– Investigation of the impact of various design interventions on user behavior, knowledge transfer and learning experience
–  Derivation of theoretical and practical recommendations for designing the onboarding in gamification and serious game approaches

First inspirations: 

L. Liu Benedikt Morschheuser
Bachelor Designing Experiments in Roblox

First inspirations:

D. Lam Benedikt Morschheuser
Bachelor Gaming meets Mobility: Gamification in proprietary innovation of the automotive industry

This bachelor thesis presents an overview on the use of gamification in proprietary innovation of the automotive industry based on a structured literature review in the database Espacenet of the European patent
office. As part of this review 83 relevant patents were screened and classified by using an own framework. The screening revealed novel insights and provide researchers anchor points for future research.

M. te Lake Benedikt Morschheuser 06.08.2021
Bachelor Creators of the Metaverse: Why people build virtual worlds in their spare time

First inspirations:

M. Bitz Benedikt Morschheuser
Master Revival of MUDs – Designing a text-based adventure game that helps children learn handwriting

In collaboration with the STABILO International GmbH, we would like to develop a text-based adventure for the STABILO DigiPen. Our aim is to transform learning and optimisation of handwriting into a gameful and engaging experience by using design principles of multi-user dungeons (MUDs).

– Development and empirical investigation of a text-based adventure for the STABILO DigiPen
– Statistical hypothesis testing
– Investigation of the impact of various design interventions on user behavior and gesture recognition
–  Derivation of theoretical and practical recommendations for designing gamification and serious game approaches to optimize handwriting


M. Weber Benedikt Morschheuser
Bachelor Creators of the Metaverse: Why people build virtual worlds in their spare time – a quantitative study

First inspirations:

F. Feldmeier Benedikt Morschheuser
Bachelor Gamified Cycling: A literature review and future agenda F. Gast Benedikt Morschheuser


Contact and directions

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    Friedrich–Alexander University Erlangen–Nürnberg
    School of Business, Economics and Society
    Assistant Professorship of Information Systems (Gamification) – endowed by Adidas AG

    Room 5.451
    Lange Gasse 20
    90403 Nürnberg

    Get directions

    Assistant Professorship of Information Systems (Gamification) – endowed by adidas

    The research group “Gamification & Digital Customer Engagement” focuses the increasing penetration of technology, business and everyday life with games, game design elements and emerging phenomena from the (video) gaming industry, such as virtual & augmented realities, virtual goods, eSports or serious games.

    In particular, we investigate the design of gamified and motivational information systems and the effects of game design features on human motivation, experience and behaviour (e.g. engagement, participation, collaboration, performance, learning or use).

    The research can be applied in various industries (e.g. consumer goods, automotive, banking, healthcare, education …) and domains (e.g. sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and addresses current challenges of organizations and society.


    Der Mensch ist nur da ganz Mensch, wo er spielt
    Friedrich Schiller, 1975


    Associated Researchers