Index

Theses

Open Topics

If you would like to write your thesis with us, please contact us.

Below you find open topics. If there is no suitable topic, you are welcome to send a short application with a short résumé, grades and a summary of your interests.

Please note that theses in collaboration with external partners are also possible.

Type Topic Prototyping / programming
skills needed?
Contact
Master How to onboard the user? A study on designing fun on the first click

Potential use-case: the serious game “Inflammania”
INFLAMMANIA is a learning game in which the user fights against inflammation in chronic diseases. Immerse into the fascinating world of the body’s own defence and play through various molecular inflammatory mechanisms in organs, joints, intestines and lungs. Get to know the “good” and “evil” of the immune system and and take medications to support it against inflammation. In this “Tower Defence” you have to develop a good strategy to take control of the inflammation. Cleverly position your neutrophil granulocytes, so that they can throw their Nets at the invading uric acid crystals during a gout attack. Later, you can stop an asthmatic attack through targeted use of antibodies in the lungs. Become a doctor yourself and treat chronic inflammatory diseases like gout, asthma, Crohn’s disease and rheumatoid arthritis.

Targets:
– Design and empirical evaluation of different “onboarding approaches” for the game Inflammania
– Statistical hypothesis testing
– Investigation of the impact of various design interventions on user behavior, knowledge transfer and learning experience
–  Derivation of theoretical and practical recommendations for designing the onboarding in gamification and serious game approaches

First inspirations:
https://de.slideshare.net/dings/fun-on-first-click-turning-visitors-into-passionate-customers-with-onboarding

Yes Benedikt Morschheuser
Master Understanding and designing the magic of Human-AI interactions

First inspirations:
https://ebookcentral.proquest.com/lib/erlangen/detail.action?docID=5750429 
https://www.wired.com/2016/03/two-moves-alphago-lee-sedol-redefined-future/

Yes Benedikt Morschheuser
Master Trust in AI: A study to understand what we can lern from games when designing AI

First inspirations:
https://doi.org/10.5465/annals.2018.0057

No Benedikt Morschheuser
Bachelor/Master Designing Experiments in Roblox

First inspirations:
https://www.roblox.com/

Yes Benedikt Morschheuser
Bachelor/Master Creators of the Metaverse: Why people build virtual worlds in their spare time

First inspirations:
https://www.roblox.com/
https://www.epicgames.com/fortnite/en-US/creative
https://www.oculus.com/facebook-horizon/

No Benedikt Morschheuser
Bachelor Gaming meets Mobility: Gamification in proprietary innovation of the car and transportation industry

First inspirations:
https://www.daimler.com/innovation/pioneering/immersive-gaming-2.html

No Benedikt Morschheuser
Bachelor Gaming meets Mobility: Conceptualization, literature review, and research agenda on the gamification of mobility

First inspirations:
https://www.daimler.com/innovation/pioneering/immersive-gaming-2.html

No Benedikt Morschheuser

In Progress

 

Type Topic Prototyping / programming
skills needed?
Contact
Bachelor Gaming meets Mobility: Gamification in proprietary innovation of the car and transportation industry

First inspirations:
https://www.daimler.com/innovation/pioneering/immersive-gaming-2.html

No Benedikt Morschheuser

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    Address:

    Friedrich–Alexander University Erlangen–Nürnberg
    School of Business, Economics and Society
    Assistant Professorship of Information Systems (Gamification) – endowed by Adidas AG

    Room 5.451
    Lange Gasse 20
    90403 Nürnberg

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    Assistant Professorship of Information Systems (Gamification) – endowed by Adidas AG

    The research group “Gamification & Digital Customer Engagement” focuses the increasing penetration of technology, business and everyday life with games, game design elements and emerging phenomena from the (video) gaming industry, such as virtual & augmented realities, virtual goods, eSports or serious games.

    In particular, we investigate the design of gamified and motivational information systems and the effects of game design features on human motivation, experience and behaviour (e.g. engagement, participation, collaboration, performance, learning or use).

    The research can be applied in various industries (e.g. automotive, banking, healthcare, consumer goods, education …) and domains (e.g. sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and addresses current challenges of organizations and society.

    People

    Der Mensch ist nur da ganz Mensch, wo er spielt
    Friedrich Schiller, 1975

     

    Associated Researchers