Assistant Professorship of Information Systems (Gamification) – endowed by adidas

The research group “Gamification & Digital Customer Engagement” focuses the increasing penetration of technology, business and everyday life with games, game design elements and emerging phenomena from the (video) gaming industry, such as virtual & augmented realities, virtual goods, eSports or serious games.

In particular, we investigate the design of gamified and motivational information systems and the effects of game design features on human motivation, experience and behaviour (e.g. engagement, participation, collaboration, performance, learning or use).

The research can be applied in various industries (e.g. consumer goods, automotive, banking, healthcare, education …) and domains (e.g. sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and addresses current challenges of organizations and society.

As part of our lecture Designing Gamified Systems, we will host a guest talk on how gamification can be used to promote sustainable consumption next Thursday, 17th of June. Georgina Guillén-Hanson and Daniel Fernández Galeote from the Gamification Group at Tampere University in Finland will give ...

Video gaming is on a fast-track to becoming olympic! The IOC surprisingly hosts an eSports event as a pre-event of the Olympic Games this year in Japan. In the upcoming year, the 19th Asian Games 2022 in Hangzhou will be the first olympic event in which both eSports and sports athletes can receive g...

Last week I have kicked off my first course at the FAU entitled “Designing Gamified Systems”, which offers an in-depth introduction to gamification, motivational design and hedonic information systems (i.e. video games). In this lecture students can learn the psychological fundamentals, design princ...