Assistant Professorship of Information Systems (Gamification) – endowed by adidas
Our research group focuses on the increasing penetration of technology, business, and everyday life with games, game design elements, and emerging phenomena from the (video) gaming industry, such as virtual & augmented realities, virtual goods, eSports, the ‘metaverse’ or serious games.
In particular, we investigate the design of gamified information systems and the effects of game design feature on human motivation, experiences, and behaviour (e.g., engagement, participation, collaboration, performance, learning, or technology use).
We apply our research in various domains (e.g., sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and industries (e.g., consumer goods, automotive, banking, healthcare, education) and focus on finding solutions for urgent challenges of organizations and society.
Human beings are social species that rely on cooperation to survive, further evolve, and overcome urgent challenges. From everyday interactions to the greatest human endeavors, our success mostly depends on the ability to work together. The rise of digital technologies has set in motion an epochal s...
On 27.08.2022 10:00-17:00 and 03.09.2022 10:00-17:00 we invite citizens of Nürnberg and the surrounding area to participate in an interactive experiment with a mobile robot in Virtual Reality (VR) at the Open Innovation Lab JOSEPHS in Nürnberg. In the experience, participants will immerse themselves...
CARIAD SE, a subsidiary of Volkswagen Group, in cooperation with our Gamification Research Group at FAU Erlangen-Nürnberg in Germany, is seeking two PhD candidates for research in the field of gaming in mobility.
PhD Student - Exploring the demographic, cultural, social, and psychological fa...
Today we are opening our laboratory to anyone interested in our gamification research at the "Langen Nacht der Wissenschaft" in Nürnberg.
We invite you to take part in four interactive experiments in which participants can get insights into our current projects:
Teach a digital pen to read y...
Various studies report that around nine out of ten people from GenZ play games on a regular basis. However, not only this generation, but also older audiences – as the average gamer is around 35 years old – have already associated the idea of traveling the world with more than just using physical mo...
