Assistant Professorship of Information Systems (Gamification) – endowed by adidas

Our research group focuses on the increasing penetration of technology, business, and everyday life with games, game design elements, and emerging phenomena from the (video) gaming industry, such as virtual & augmented realities, virtual goods, eSports, the ‘metaverse’ or serious games.

In particular, we investigate the design of gamified information systems and the effects of game design feature on human motivation, experiences, and behaviour (e.g., engagement, participation, collaboration, performance, learning, or technology use).

We apply our research in various domains (e.g., sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and industries (e.g., consumer goods, automotive, banking, healthcare, education) and focus on finding solutions for urgent challenges of organizations and society.

Are you interested in a doctorate in the field of information systems? Together with our 13 IS chairs at the Institute of Information Systems (WIN), we organize a “PhD@WIN” event to arouse interest in a doctoral program and answer open questions regarding doing an internal or external doctorate. ...