Assistant Professorship of Information Systems (Gamification) – endowed by adidas
The research group “Gamification & Digital Customer Engagement” focuses the increasing penetration of technology, business and everyday life with games, game design elements and emerging phenomena from the (video) gaming industry, such as virtual & augmented realities, virtual goods, eSports or serious games.
In particular, we investigate the design of gamified and motivational information systems and the effects of game design features on human motivation, experience and behaviour (e.g. engagement, participation, collaboration, performance, learning or use).
The research can be applied in various industries (e.g. consumer goods, automotive, banking, healthcare, education …) and domains (e.g. sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and addresses current challenges of organizations and society.
Promoting sustainable employee behavior is crucial for companies in light of increasing societal pressure towards sustainability. Small and medium-sized enterprises (SMEs) in particular rely on employee engagement to improve their sustainability performance, as they lack the financial resources for ... Continue
Can games and their design principles improve the collaboration between Humans and AI? The FAU's Emerging Talents Initiative (ETI) supports our innovative research in this field with an 'Emerging Talents' award!
The ETI is an FAU-internal talent program that provides seed funding for excellent re... Continue
As part of our lecture Designing Gamified Systems, we will host a guest talk on how gamification can be used to promote sustainable consumption next Thursday, 17th of June.
Georgina Guillén-Hanson and Daniel Fernández Galeote from the Gamification Group at Tampere University in Finland will give ... Continue
Video gaming is on a fast-track to becoming olympic! The IOC surprisingly hosts an eSports event as a pre-event of the Olympic Games this year in Japan. In the upcoming year, the 19th Asian Games 2022 in Hangzhou will be the first olympic event in which both eSports and sports athletes can receive g... Continue
I am pleased to invite you to the 24th International Academic Mindtrek Conference from June 1st to 3rd, 2021. Together with Prof. Juho Hamari, I am co-chairing this year's Games and Gamification Session on Thursday, at which five exciting and innovative research contributions will be presented. Part... Continue
