Assistant Professorship of Information Systems (Gamification) – endowed by adidas
The research group “Gamification & Digital Customer Engagement” focuses the increasing penetration of technology, business and everyday life with games, game design elements and emerging phenomena from the (video) gaming industry, such as virtual & augmented realities, virtual goods, eSports or serious games.
In particular, we investigate the design of gamified and motivational information systems and the effects of game design features on human motivation, experience and behaviour (e.g. engagement, participation, collaboration, performance, learning or use).
The research can be applied in various industries (e.g. consumer goods, automotive, banking, healthcare, education …) and domains (e.g. sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and addresses current challenges of organizations and society.
StartPLAY is an interdisciplinary conference on gamification and entrepreneurship and will take place on August 5 and 6, 2022 at the University of Koblenz-Landau.
The conference aims to bring together practice and science to jointly generate innovations at the interface between entrepreneurship a... Continue
In cooperation with the Lidl Stiftung & Co. KG, we are looking for students (m / f / d) who are interested in writing a master's thesis on the subject of "Gamification in Inbound Logistics".
Starting with a paid three-month voluntary internship, you can get to know Lidl's logistics at the in... Continue
Together with Prof. Dr. Daniel Roth from the Department of Artificial Intelligence in Biomedical Engineering, Department of Computer Science, we started our new lecture 'Exergames' today. In this interdisciplinary lecture, students of medical technology, computer science, artificial intelligence and... Continue
Promoting sustainable employee behavior is crucial for companies in light of increasing societal pressure towards sustainability. Small and medium-sized enterprises (SMEs) in particular rely on employee engagement to improve their sustainability performance, as they lack the financial resources for ... Continue
Can games and their design principles improve the collaboration between Humans and AI? The FAU's Emerging Talents Initiative (ETI) supports our innovative research in this field with an 'Emerging Talents' award!
The ETI is an FAU-internal talent program that provides seed funding for excellent re... Continue
