Assistant Professorship of Information Systems (Gamification) – endowed by adidas

The gamification research group focuses on the increasing penetration of technology, business, and everyday life with games, game design elements, and emerging phenomena from the (video) gaming industry, such as virtual & augmented realities, virtual goods, eSports, the ‘metaverse’ or serious games.

In particular, we investigate the design of gamified information systems and the effects of game design feature on human motivation, experiences, and behaviour (e.g., engagement, participation, collaboration, performance, learning, or technology use).

We apply our research in various domains (e.g., sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and industries (e.g., consumer goods, automotive, banking, healthcare, education) and focus on finding solutions for urgent challenges of organizations and society.

Our research group is celebrating a great success at this year's European Conference on Information Systems (ECIS 2024): all three submitted papers by Sandra Birnstiel, Runjie Xie and Jeanine Kirchner-Krath were accepted for presentation at the conference in Cyprus and for publication in the confere...

Today, we had the pleasure of welcoming Prof. Dr. Patrick Hung here at the FAU in Nuremberg. He is a professor at the Faculty of Business and Information Technology at Ontario Tech University in Canada, as well as a visiting professor at numerous prestigious universities worldwide. Additionally, he ...

Our gamification research group, along with students from the Master's program 'International Information Systems' and Sandra Jeleazcov from the University Hospital in Erlangen, attended the Bavarian gaming event of the year. Amidst brand-new games, e-sports, expert lectures, anime, and cosplay, ...