Assistant Professorship of Information Systems (Gamification) – endowed by adidas

Our research group focuses on the increasing penetration of technology, business, and everyday life with games, game design elements, and emerging phenomena from the (video) gaming industry, such as virtual & augmented realities, virtual goods, eSports, the ‘metaverse’ or serious games.

In particular, we investigate the design of gamified information systems and the effects of game design feature on human motivation, experiences, and behaviour (e.g., engagement, participation, collaboration, performance, learning, or technology use).

We apply our research in various domains (e.g., sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and industries (e.g., consumer goods, automotive, banking, healthcare, education) and focus on finding solutions for urgent challenges of organizations and society.

On September 21st, 2023 we were guests at the House of Games in Nuremberg and got a unique insight into the German Games Archive. Between around 40,000 board games, we reflected on our ongoing research projects and gathered new inspiration while playing some analog games. Many thanks to the city of...

Category: News, Research Group

On September 12, the official launch of the project "Privacy in the Metaverse", funded by the German Federal Ministry of Education and Research (BMBF), took place. Together with project partners ConPolicy - Institute for Consumer Policy, University of Bonn, and University of Göttingen, the founda...

Category: News, Research Group