Assistant Professorship of Information Systems (Gamification) – endowed by adidas
Our research group focuses on the increasing penetration of technology, business, and everyday life with games, game design elements, and emerging phenomena from the (video) gaming industry, such as virtual & augmented realities, virtual goods, eSports, the ‘metaverse’ or serious games.
In particular, we investigate the design of gamified information systems and the effects of game design feature on human motivation, experiences, and behaviour (e.g., engagement, participation, collaboration, performance, learning, or technology use).
We apply our research in various domains (e.g., sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and industries (e.g., consumer goods, automotive, banking, healthcare, education) and focus on finding solutions for urgent challenges of organizations and society.
On September 12, the official launch of the project "Privacy in the Metaverse", funded by the German Federal Ministry of Education and Research (BMBF), took place.
Together with project partners ConPolicy - Institute for Consumer Policy, University of Bonn, and University of Göttingen, the founda...
The robots are ready, and you? Under this title, we are starting an interactive experiment in JOSEPHS - The Open Innovation Laboratory in Nuremberg today.
From 7.7.-9.7. we offer the opportunity to play a game where you have to collaborate with a robot. The game has been developed by one of our F...
Today we had the great pleasure of welcoming Georgina Guillén-Hanson and Daniel Fernández Galeote from Gamification Group in Finland 🇫🇮 as guest lecturers in our course Designing Gamified Systems. In an interactive workshop, these two experts in gamification and sustainability research gave our stud...
We are happy to announce that Juho Hamari, Nannan Xi, and Ana Tome Klock from the Gamification Group, and I will organise the next gamification minitrack at the Hawaii International Conference on System Sciences, HICSS in January 2024, Waikiki, Hawaii, USA.
Gamification refers to a “process of tr...
I am pleased to invite you to submit your latest games or gamification research to our call for papers at the 26th International Academic Mindtrek Conference, 4th and 5th of October 2023, Tampere, Finland. Together with Prof. Juho Hamari, I am co-chairing this year’s Games and Gamification Track.
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