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Assistant Professorship of Information Systems (Gamification) – endowed by Adidas AG

The research group “Gamification & Digital Customer Engagement” focuses the increasing penetration of technology, business and everyday life with games, game design elements and emerging phenomena from the (video) gaming industry, such as virtual & augmented realities, virtual goods, eSports or serious games.

In particular, we investigate the design of gamified and motivational information systems and the effects of game design features on human motivation, experience and behaviour (e.g. engagement, participation, collaboration, performance, learning or use).

The research can be applied in various industries (e.g. automotive, banking, healthcare, consumer goods, education …) and domains (e.g. sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and addresses current challenges of organizations and society.

Last week I have kicked off my first course at the FAU entitled “Designing Gamified Systems”, which offers an in-depth introduction to gamification, motivational design and hedonic information systems (i.e. video games). In this lecture students can learn the psychological fundamentals, design princ...

Dear students, we are pleased to announce our newly designed elective master course "Designing Gamified Systems", which starts in the upcoming summer semester of 2021. The course provides a comprehensive introduction into the research on hedonic (i.e. games) and gamified information systems. Y...

Today starts an exciting new chapter of my professional career. I left Daimler AG to take up an appointment as assistant professor of information systems at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU). I would like to take the opportunity to express my sincere gratitude to everyone th...