Assistant Professorship of Information Systems (Gamification) – endowed by adidas
The research group “Gamification & Digital Customer Engagement” focuses the increasing penetration of technology, business and everyday life with games, game design elements and emerging phenomena from the (video) gaming industry, such as virtual & augmented realities, virtual goods, eSports, the ‘metaverse’ or serious games.
In particular, we investigate the design of gamified and motivational information systems and the effects of game design features on human motivation, experience and behaviour (e.g. engagement, participation, collaboration, performance, learning or use).
The research can be applied in various industries (e.g. consumer goods, automotive, banking, healthcare, education …) and domains (e.g. sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and addresses current challenges of organizations and society.
Today we are opening our laboratory to anyone interested in our gamification research at the "Langen Nacht der Wissenschaft" in Nürnberg.
We invite you to take part in four interactive experiments in which participants can get insights into our current projects:
Teach a digital pen to read y...
Various studies report that around nine out of ten people from GenZ play games on a regular basis. However, not only this generation, but also older audiences – as the average gamer is around 35 years old – have already associated the idea of traveling the world with more than just using physical mo...
I am pleased to invite you to submit your latest games or gamification research to our call for papers at the 25th International Academic Mindtrek Conference, 16th to 18th November 2022, Tampere, Finland. Together with Prof. Juho Hamari, I am co-chairing this year’s Games and Gamification Session.
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Artificial intelligence (AI) is generally regarded as a future key technology with tremendous potential to further optimize value creation in companies and to enable a wide range of improvements in everyday life. To fully tap this potential, fruitful cooperation between humans and AI is important. S...
Are you interested in a doctorate in the field of information systems?
Together with our 13 IS chairs at the Institute of Information Systems (WIN), we organize a “PhD@WIN” event to arouse interest in a doctoral program and answer open questions regarding doing an internal or external doctorate.
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