Assistant Professorship of Information Systems (Gamification) – endowed by adidas

The research group “Gamification & Digital Customer Engagement” focuses the increasing penetration of technology, business and everyday life with games, game design elements and emerging phenomena from the (video) gaming industry, such as virtual & augmented realities, virtual goods, eSports or serious games.

In particular, we investigate the design of gamified and motivational information systems and the effects of game design features on human motivation, experience and behaviour (e.g. engagement, participation, collaboration, performance, learning or use).

The research can be applied in various industries (e.g. consumer goods, automotive, banking, healthcare, education …) and domains (e.g. sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and addresses current challenges of organizations and society.

In cooperation with the Lidl Stiftung & Co. KG​, we are looking for students (m / f / d) who are interested in writing a master's thesis on the subject of "Gamification in Inbound Logistics". Starting with a paid three-month voluntary internship, you can get to know Lidl's logistics at the in...

Together with Prof. Dr. Daniel Roth from the Department of Artificial Intelligence in Biomedical Engineering, Department of Computer Science, we started our new lecture 'Exergames' today. In this interdisciplinary lecture, students of medical technology, computer science, artificial intelligence and...

As part of our lecture Designing Gamified Systems, we will host a guest talk on how gamification can be used to promote sustainable consumption next Thursday, 17th of June. Georgina Guillén-Hanson and Daniel Fernández Galeote from the Gamification Group at Tampere University in Finland will give ...