Assistant Professorship of Information Systems (Gamification) – endowed by adidas
The Gamification Research Group at FAU investigates the increasing penetration of technology, business, and everyday life with games, game design elements, and emerging phenomena from the (video) gaming industry, such as virtual & augmented realities, virtual goods, eSports or the ‘metaverse’.
In particular, we explore the design of gamified information systems and the effects of game design features on human motivation, experiences, and behaviour (e.g., engagement, participation, collaboration, performance, learning, or technology use).
We apply our research in various domains (e.g., sustainability, training, e-commerce, collaboration, product design, innovation and creativity) and industries (e.g., consumer goods, automotive, banking, healthcare and education) and focus on finding solutions for urgent challenges of organizations and society.
Unlocking the potential of AI to develop sustainable innovations and business models in "co-creativity" — this is the focus of the project "eCo-CreAItion," which our postdoctoral researcher Jeanine Kirchner-Krath, supported by the Bavarian Research Institute for Digital Transformation (bidt), will d...
Our gamification research group provided insights into ongoing gamification projects in research and teaching on July 8, 2024, as part of the Gamification Expo 2024.
Exciting collaborations were presented, such as with adidas on gamification in football and running, or with the University Hospita...
Games are among the most important media of our time and inspire around 60 percent of the population in Germany. Design approaches and mechanisms of games and the innovations of the games industry thus also offer great potential outside the video games sector - for example, when it comes to educatin...
Our research group is celebrating a great success at this year's European Conference on Information Systems (ECIS 2024): all three submitted papers by Sandra Birnstiel, Runjie Xie and Jeanine Kirchner-Krath were accepted for presentation at the conference in Cyprus and for publication in the confere...
Today, we had the pleasure of welcoming Prof. Dr. Patrick Hung here at the FAU in Nuremberg. He is a professor at the Faculty of Business and Information Technology at Ontario Tech University in Canada, as well as a visiting professor at numerous prestigious universities worldwide. Additionally, he ...
