Assistant Professorship of Information Systems (Gamification) – endowed by adidas

Our research group focuses on the increasing penetration of technology, business, and everyday life with games, game design elements, and emerging phenomena from the (video) gaming industry, such as virtual & augmented realities, virtual goods, eSports, the ‘metaverse’ or serious games.

In particular, we investigate the design of gamified information systems and the effects of game design feature on human motivation, experiences, and behaviour (e.g., engagement, participation, collaboration, performance, learning, or technology use).

We apply our research in various domains (e.g., sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and industries (e.g., consumer goods, automotive, banking, healthcare, education) and focus on finding solutions for urgent challenges of organizations and society.

Our gamification research group, along with students from the Master's program 'International Information Systems' and Sandra Jeleazcov from the University Hospital in Erlangen, attended the Bavarian gaming event of the year. Amidst brand-new games, e-sports, expert lectures, anime, and cosplay, ...

Today, the German television news service "tagesschau.de" delves into the application of gamification in the workplace. I had the honor of providing an in-depth interview before the article, where I underscored the potential benefits and risks of integrating gamification into work environments. I am...