Gamification EXPO 2024

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Games are among the most important media of our time and inspire around 60 percent of the population in Germany. Design approaches and mechanisms of games and the innovations of the games industry thus also offer great potential outside the video games sector – for example, when it comes to educating people, motivating certain behaviors (e.g., in the area of ​​sustainability or sport), or as a driver of the digital transformation.

Our research group will provide insights into current gamification projects in research and teaching next Monday as part of the Gamification EXPO 2024. Exhibited projects demonstrate how approaches and technological innovations from games can address current challenges in business and society. Exciting collaborations will be presented, such as with adidas on gamification in football and running or with the University Hospital Erlangen on games for educating about chronic inflammatory diseases.

As a special guest, we expect Tobias Gotthardt, State Secretary at the Bavarian State Ministry of Economic Affairs, Regional Development and Energy.

When: July 8, 2024, 10:00 AM to approximately 12:00 AM
Where: FAU, Faculty of Business, Economics, and Social Sciences (FAU WiSo), Foyer,
Lange Gasse 20, 90403 Nuremberg