Benedikt Morschheuser

Prof. Dr. Benedikt Morschheuser

Assistant Professor

School of Business, Economics and Society
Assistant Professorship of Information Systems (Gamification)

Room: Room 5.451
Lange Gasse 20
90403 Nürnberg

Office hours

Each week Tu, 14:00 - 17:00, Room 5.451, Nach Vereinbarung


Please use our contact form or send an email at Benedikt.Morschheuser [at]

Curriculum Vitae

Dr. Benedikt Morschheuser is an assistant professor of Information Systems at Friedrich-Alexander University Erlangen-Nürnberg (FAU). Endowed by adidas, he leads the chair on Gamification at the Institute of Information Systems (WIN).

Dr. Morschheuser received a diploma in Industrial Engineering & Management (Wirtschaftsingenieurwesen) in 2012 and in 2017 a Dr. rer. pol. from the Karlsruhe Institute of Technology. In 2021 he accepted a call from Friedrich-Alexander University Erlangen-Nürnberg and became assistant professor of Information Systems (Gamification) endowed by Adidas AG.

His entire academic career has been conducted in close collaboration with the industry. From 2013 to 2014 he worked as a researcher at Leipzig University and investigated the future of banking as part of a research consortium of the German and Swiss finance industry. In 2014 he joined the Corporate Research of Robert Bosch GmbH to investigate the design of gamified systems and services. From 2017 to 2021, he has worked in the innovation department “Connected, Autonomous, Shared, and Electric mobility (CASE)” at Daimler AG and the digital transformation unit (Digital House) of Mercedes-Benz AG. In parallel, he worked as an associated researcher with research groups at the Karlsruhe Institute of Technology, the University of Mannheim, the University of St.Gallen and the Tampere University of Technology.

The research of Dr. Morschheuser focuses on designing interactive information systems and optimizing the interaction between humans and information technologies. In particular, his passion is the increasingly penetration of technology, economy and everyday life with games, game design elements and emerging phenomena from the (video) gaming industry, such as virtual- & augmented-reality, virtual goods, eSports or serious gaming.

Dr. Morschheuser’s research aims to gain novel insights on designing more engaging, more meaningful, more human-centered, more effective, more collaborative, and more sustainable information systems and digital services. In particular, he investigates the design of gamified and motivational information systems and the effects of game design features on human motivation and behavior.

His research is applied in various industries (e.g. automotive, banking, customer goods, healthcare, education …) and domains (e.g. sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and addresses current challenges of organizations and society.

Research interests

  • Gamification
  • Motivational design
  • Crowdsourcing & Human-in-the-loop
  • Quantified Self
  • Augmented-Reality / Location-based Gaming
  • Human-Computer-Interaction (HCI)
LinkedIn profile: Benedikt Morschheuser
ResearchGate profile: Researchgate
Google Scholar profile: Google Scholar














  • 2021:  Emerging Talent Award and funding by FAU’s Emerging Talent Initiative (ETI), FAU, Erlangen
  • 2020: Best Paper Award for Best Industry Studies Paper, HICSS 2020, Hawaii
  • 2019: Mercedes-Benz Value Creator 2019, Daimler AG, Stuttgart
  • 2019: 1st place (out of >650 submissions) in a company-wide ideas competition on future human-car interaction concepts, awarded by the board of management, Daimler AG, Stuttgart
  • 2017: Summa cum laude, Karlsruhe Institute of Technology, Karlsruhe
  • 2012: „Studienpreis für herausragende Leistungen“, Rotary International, Karlsruhe, project: „You Are Hero“
  • 2012: „Förderpreis, Heinrich-Hertz-Gesellschaft zur Pflege wissenschaftlicher Kontakte im Hause Heinrich Hertz e.V.“, Karlsruhe, project: „You Are Hero“


2019: At Mercedes-Benz AG:
Quantifying the UX: A Study on the Effects of data-driven Feature Development (Master)
2017: At Karlsruhe Institute of Technology:
Investigating Gamification Features: A social interdependence approach (Master)
Designing gamified onboarding: A study in the context of a mobile crowdsourcing application (Bachelor)
2016: Optimization of location-based mobile crowdsourcing approaches with heuristics (Bachelor)
At University of Mannheim:
The effects of gamification on we-intentions to participate in online communities (Master)
Development of a gamification method – a design science research approach (Master)
Increase user engagement of innovation management systems in context of an enterprise – development and evaluation of a gamified prototype (Master)
2015: At University of Mannheim:
Motivate people to collaborate – the effect of gamification on we-intention (Bachelor)
2014: At University of Leipzig:
Gamifizierung von Prozessen – ein Modell zur Integration von Gamification in BPMN (Master)
Customer Communication in Baking – A case study with a large Swiss Bank (Master)
Einsatz von Gamification Motivationsansätzen in Banking Front-End Software (Bachelor)
Konzeption und Entwicklung einer gamifizierten App zur Unterstützung der Risikobewertung bei Kaufentscheidungen (2x Bachelor)
Increasing the usage of the corporate intranet – an improvement in the advisory process of the private banking industry (Master)

Research Community Activities

2022: Reviewer for the 30th European Conference on Informations Systems (ECIS 2022)
2021: Track Chair “Games and Gamification” at the 24th International Academic Mindtrek conference (MINDTREK 2021)
Reviewer for the 29th European Conference on Informations Systems (ECIS 2021)
2019: Reviewer for the European Journal of Information Systems (EJIS)
Reviewer for the 27th European Conference on Informations Systems (ECIS 2019)
2018: Reviewer for the Journal of Management Information Systems (JMIS)
2017: Reviewer for the International Journal of Human-Computer Studies (IJHCS)
Reviewer for the ACM CHI Conference on Human Factors in Computing Systems (CHI 2018)
Reviewer for the 51st Hawaii International Conference on System Sciences (HICSS 2018)
Reviewer for the ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play (CHI Play 2017)
Reviewer for the 10th Digital Games Research Association Conference (DIGRA 2017)
Reviewer for the 12th international conference on design science research in information systems and technology (DESRIST 2017)
Reviewer for the 25th European Conference on Informations Systems (ECIS 2017)
2016: Reviewer for the 13th International Conference on Wirtschaftsinformatik (WI2017)
Reviewer for the 29th Bled eConference (Digital Economy)
Reviewer for the ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play (CHI Play 2016)
Reviewer for the 18th IEEE Conference on Business Informatics (CBI 2016)
Reviewer for the 50th Hawaii International Conference on System Sciences (HICSS 2017)
2015: Reviewer for the 49th Hawaii International Conference on System Sciences (HICSS 2016)
Reviewer for the International Conference on Information Systems (ICIS 2015)
Reviewer for the European Conference on Informations Systems (ECIS 2015)
Reviewer for the ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play(CHI Play 2015)
2014: Reviewer for the 48th Hawaii International Conference on System Sciences (HICSS 2015)
Reviewer for the European Conference on Informations Systems (ECIS 2014)
2013: Reviewer for the Federated Conference on Computer Science and Information Systems(FedCSIS 2013)