Benedikt Morschheuser

Contact

Please send an email at Benedikt.Morschheuser [at] fau.de

Curriculum Vitae

Dr. Benedikt Morschheuser is an Assistant Professor of Information Systems at Friedrich-Alexander University Erlangen-Nürnberg (FAU) and heads the Gamification Research Group in the Institute of Information Systems (WIN).

Dr. Morschheuser received a diploma in Industrial Engineering & Management (Wirtschaftsingenieurwesen) in 2012 and in 2017, a Dr. rer. pol. from the Karlsruhe Institute of Technology. In 2021 he accepted a call from Friedrich-Alexander University Erlangen-Nürnberg and became an Assistant Professor of Information Systems (Gamification) endowed by Adidas AG.

His entire academic career has been conducted in close collaboration with the industry. From 2013 to 2014, he worked as a researcher at Leipzig University and investigated the future of banking as part of a research consortium of the German and Swiss finance industry. In 2014 he joined the Corporate Research of Robert Bosch GmbH to investigate the design of gamified systems and services. From 2017 to 2021, he worked in the innovation department “Connected, Autonomous, Shared, and Electric mobility (CASE)” at Daimler AG and the digital transformation unit (Digital House) of Mercedes-Benz AG. In parallel, he worked as an associated researcher with research groups at the Karlsruhe Institute of Technology, the University of Mannheim, the University of St.Gallen, and the Tampere University of Technology.

The research of Dr. Morschheuser focuses on designing interactive information systems and optimizing the interaction between humans and information technologies. In particular, his passion is the increasing penetration of technology, economy, and everyday life with games, game design elements, and emerging phenomena from the (video) gaming industry, such as virtual & augmented reality, virtual goods, eSports or serious gaming.

Dr. Morschheuser’s research aims into gain novel insights on designing more engaging, meaningful, meaningful, human-centered, effective, collaborative, and sustainable information systems and digital services. In particular, he investigates the design of gamified and motivational information systems and the effects of game design features on human motivation and behavior.

His research is applied in various industries (e.g., automotive, banking, consumer goods, healthcare, education …) and domains (e.g., sales & marketing, mobility & logistics, collaboration, product design, innovation, …) and addresses current challenges of organizations and society.

Research interests

• Gamification
• Motivational design
• Crowdsourcing & Human-in-the-loop
• Augmented-Reality / Location-based Gaming
• Human-Computer-Interaction (HCI)
• The ‘metaverse’
• Quantified Self

Functions of honour

• 2024 Member of the evaluation commission at NEXT.IN.NRW by the federal state of North Rhine-Westphalia, German
• 2024-2026 Steering committee member of the research project VirtuFashion, Tampere University, Finland
• 2021 Member of the evaluation commission of the Healthcare Game Jam by Charité – Universitätsmedizin Berlin and the Stiftung Digitale Spielekultur, Germany
• 2019-2021 Steering committee member of the research project GArMEnt, Tampere University, Finland