Benedikt Morschheuser
Prof. Dr. Benedikt Morschheuser
School of Business, Economics and Society
Assistant Professorship of Information Systems (Gamification)
Lange Gasse 20
90403 Nürnberg
- Email: wiso-gamification@fau.de
- Website: https://gamification.rw.fau.eu
Office hours
Each week Tu, 14:00 - 17:00, Room 5.451, Nach VereinbarungContact
Please use our contact form or send an email at Benedikt.Morschheuser [at] fau.de
Curriculum Vitae
Dr. Benedikt Morschheuser is an assistant professor of Information Systems at Friedrich-Alexander University Erlangen-Nürnberg (FAU). Endowed by adidas, he leads the chair on Gamification at the Institute of Information Systems (WIN).
Dr. Morschheuser received a diploma in Industrial Engineering & Management (Wirtschaftsingenieurwesen) in 2012 and in 2017 a Dr. rer. pol. from the Karlsruhe Institute of Technology. In 2021 he accepted a call from Friedrich-Alexander University Erlangen-Nürnberg and became assistant professor of Information Systems (Gamification) endowed by Adidas AG.
His entire academic career has been conducted in close collaboration with the industry. From 2013 to 2014 he worked as a researcher at Leipzig University and investigated the future of banking as part of a research consortium of the German and Swiss finance industry. In 2014 he joined the Corporate Research of Robert Bosch GmbH to investigate the design of gamified systems and services. From 2017 to 2021, he has worked in the innovation department “Connected, Autonomous, Shared, and Electric mobility (CASE)” at Daimler AG and the digital transformation unit (Digital House) of Mercedes-Benz AG. In parallel, he worked as an associated researcher with research groups at the Karlsruhe Institute of Technology, the University of Mannheim, the University of St.Gallen and the Tampere University of Technology.
The research of Dr. Morschheuser focuses on designing interactive information systems and optimizing the interaction between humans and information technologies. In particular, his passion is the increasingly penetration of technology, economy and everyday life with games, game design elements and emerging phenomena from the (video) gaming industry, such as virtual- & augmented-reality, virtual goods, eSports or serious gaming.
Dr. Morschheuser’s research aims to gain novel insights on designing more engaging, more meaningful, more human-centered, more effective, more collaborative, and more sustainable information systems and digital services. In particular, he investigates the design of gamified and motivational information systems and the effects of game design features on human motivation and behavior.
His research is applied in various industries (e.g. automotive, banking, customer goods, healthcare, education …) and domains (e.g. sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and addresses current challenges of organizations and society.
Research interests
- Gamification
- Motivational design
- Crowdsourcing & Human-in-the-loop
- Quantified Self
- Augmented-Reality / Location-based Gaming
- Human-Computer-Interaction (HCI)
Publications
2020
- , , , :
How Game Features Give Rise to Altruism and Collective Action? Implications for Cultivating Cooperation by Gamification
Proceedings of the 53rd Hawaii International Conference on System Sciences (Maui, 7. January 2020 - 10. January 2020)
In: Social Media and e-Business Transformation 2020
DOI: 10.24251/hicss.2020.086
2019
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Is it a tool or a toy? How user conceptions of a system's purpose affect their experience and use
In: International Journal of Information Management 49 (2019), p. 461-474
ISSN: 0268-4012
DOI: 10.1016/j.ijinfomgt.2019.07.016 - , , :
Cooperation or competition – When do people contribute more? A field experiment on gamification of crowdsourcing
In: International Journal of Human-Computer Studies 127 (2019), p. 7-24
ISSN: 1071-5819
DOI: 10.1016/j.ijhcs.2018.10.001
2018
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First-hand experience of why gamification projects fail and what could be done about it
2nd International GamiFIN Conference, GamiFIN 2018 (Pori, 21. May 2018 - 23. May 2018)
In: Jonna Koivisto, Juho Hamari, Juho Hamari (ed.): CEUR Workshop Proceedings 2018 - , :
The Gamification of Work: Lessons From Crowdsourcing
In: Journal of Management Inquiry 28 (2018), p. 145-148
ISSN: 1056-4926
DOI: 10.1177/1056492618790921 - , , , :
How to design gamification? A method for engineering gamified software
In: Information and Software Technology 95 (2018), p. 219-237
ISSN: 0950-5849
DOI: 10.1016/j.infsof.2017.10.015
2017
- :
The Gamification of Crowdsourcing Systems: Empirical Investigations and Design (Dissertation, 2017) - , , , :
Gamified crowdsourcing: Conceptualization, literature review, and future agenda
In: International Journal of Human-Computer Studies 106 (2017), p. 26-43
ISSN: 1071-5819
DOI: 10.1016/j.ijhcs.2017.04.005 - , , , :
How to Gamify? A Method For Designing Gamification
Proceedings of the 50th Hawaii International Conference on System Sciences (Hawaii, 4. January 2017 - 7. January 2017)
In: Petri Parvinen, Juho Hamari (ed.): Gamification Minitrack 2017
DOI: 10.24251/hicss.2017.155
URL: http://hdl.handle.net/10125/41308 - , , , :
Gamifizierung mit BPMN
In: Strahringer S., Leyh C. (ed.): Gamification und Serious Games, 2017, p. 31-42
ISBN: 9783658167417
DOI: 10.1007/978-3-658-16742-4_3 - , , :
Designing cooperative gamification: Conceptualization and prototypical implementation
2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2017 (Portland, OR, 25. February 2017 - 1. March 2017)
In: Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW 2017
DOI: 10.1145/2998181.2998272 - , , , :
How games induce cooperation? A study on the relationship between game features and we-intentions in an augmented reality game
In: Computers in Human Behavior 77 (2017), p. 169-183
ISSN: 0747-5632
DOI: 10.1016/j.chb.2017.08.026
2016
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Gamification in crowdsourcing: A review
49th Annual Hawaii International Conference on System Sciences, HICSS 2016 (Koloa, HI, 5. January 2016 - 8. January 2016)
In: Ralph H. Sprague, Tung X. Bui (ed.): Proceedings of the Annual Hawaii International Conference on System Sciences 2016
DOI: 10.1109/HICSS.2016.543
URL: https://ieeexplore.ieee.org/document/7427729
2015
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Increasing intranet usage through Gamification - Insights from an experiment in the banking industry
48th Annual Hawaii International Conference on System Sciences, HICSS 2015 (Kauai, HI, 5. January 2015 - 8. January 2015)
In: Ralph H. Sprague, Tung X. Bui (ed.): Proceedings of the Annual Hawaii International Conference on System Sciences 2015
DOI: 10.1109/HICSS.2015.83 - , , , :
Gamifizierung mit BPMN
In: HMD : Praxis der Wirtschaftsinformatik 52 (2015), p. 840-850
ISSN: 1436-3011
DOI: 10.1365/s40702-015-0188-3
2014
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Outsourcing: Die Standardisierung gewinnt an Relevanz
In: Aspekte einer effizienten Bankorganisation, Bank-Verlag GmbH, 2014, p. 97–102 - , , , :
Interaction and Reflection with Quantified Self and Gamification: an
Experimental Study
In: The Journal of Literacy and Technology 15 (2014)
ISSN: 1535-0975 - , , , , :
Banking 2020 - zwischen Individualisierung und Standardisierung.
2014
ISBN: 978-3-033-04538-5
2013
- , , , :
Gamifying Quantified Self Approaches for Learning: an Experiment with the Live Interest Meter
PLE Conference 2013 (Berlin, 10. July 2013 - 12. July 2013)
In: PLE Conference 2013 2013
Patents
- Method for providing information regarding parking spots (Property Right: DE102015211051A1)
Inventor(s):
Awards
- 2021: Emerging Talent Award and funding by FAU’s Emerging Talent Initiative (ETI), FAU, Erlangen
- 2020: Best Paper Award for Best Industry Studies Paper, HICSS 2020, Hawaii
- 2019: Mercedes-Benz Value Creator 2019, Daimler AG, Stuttgart
- 2019: 1st place (out of >650 submissions) in a company-wide ideas competition on future human-car interaction concepts, awarded by the board of management, Daimler AG, Stuttgart
- 2017: Summa cum laude, Karlsruhe Institute of Technology, Karlsruhe
- 2012: „Studienpreis für herausragende Leistungen“, Rotary International, Karlsruhe, project: „You Are Hero“
- 2012: „Förderpreis“, Heinrich-Hertz-Gesellschaft zur Pflege wissenschaftlicher Kontakte im Hause Heinrich Hertz e.V.“, Karlsruhe, project: „You Are Hero“
Theses
| 2019: | At Mercedes-Benz AG: Quantifying the UX: A Study on the Effects of data-driven Feature Development (Master) |
| 2017: | At Karlsruhe Institute of Technology: Investigating Gamification Features: A social interdependence approach (Master) Designing gamified onboarding: A study in the context of a mobile crowdsourcing application (Bachelor) |
| 2016: | Optimization of location-based mobile crowdsourcing approaches with heuristics (Bachelor) At University of Mannheim: The effects of gamification on we-intentions to participate in online communities (Master) Development of a gamification method – a design science research approach (Master) Increase user engagement of innovation management systems in context of an enterprise – development and evaluation of a gamified prototype (Master) |
| 2015: | At University of Mannheim: Motivate people to collaborate – the effect of gamification on we-intention (Bachelor) |
| 2014: | At University of Leipzig: Gamifizierung von Prozessen – ein Modell zur Integration von Gamification in BPMN (Master) Customer Communication in Baking – A case study with a large Swiss Bank (Master) Einsatz von Gamification Motivationsansätzen in Banking Front-End Software (Bachelor) Konzeption und Entwicklung einer gamifizierten App zur Unterstützung der Risikobewertung bei Kaufentscheidungen (2x Bachelor) Increasing the usage of the corporate intranet – an improvement in the advisory process of the private banking industry (Master) |
Research Community Activities
| 2021: | Track Chair “Games and Gamification” at the 24th International Academic Mindtrek conference (MINDTREK 2021) Reviewer for the 29th European Conference on Informations Systems (ECIS 2021) |
| 2019: | Reviewer for the European Journal of Information Systems (EJIS) Reviewer for the 27th European Conference on Informations Systems (ECIS 2019) |
| 2018: | Reviewer for the Journal of Management Information Systems (JMIS) |
| 2017: | Reviewer for the International Journal of Human-Computer Studies (IJHCS) Reviewer for the ACM CHI Conference on Human Factors in Computing Systems (CHI 2018) Reviewer for the 51st Hawaii International Conference on System Sciences (HICSS 2018) Reviewer for the ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play (CHI Play 2017) Reviewer for the 10th Digital Games Research Association Conference (DIGRA 2017) Reviewer for the 12th international conference on design science research in information systems and technology (DESRIST 2017) Reviewer for the 25th European Conference on Informations Systems (ECIS 2017) |
| 2016: | Reviewer for the 13th International Conference on Wirtschaftsinformatik (WI2017) Reviewer for the 29th Bled eConference (Digital Economy) Reviewer for the ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play (CHI Play 2016) Reviewer for the 18th IEEE Conference on Business Informatics (CBI 2016) Reviewer for the 50th Hawaii International Conference on System Sciences (HICSS 2017) |
| 2015: | Reviewer for the 49th Hawaii International Conference on System Sciences (HICSS 2016) Reviewer for the International Conference on Information Systems (ICIS 2015) Reviewer for the European Conference on Informations Systems (ECIS 2015) Reviewer for the ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play(CHI Play 2015) |
| 2014: | Reviewer for the 48th Hawaii International Conference on System Sciences (HICSS 2015) Reviewer for the European Conference on Informations Systems (ECIS 2014) |
| 2013: | Reviewer for the Federated Conference on Computer Science and Information Systems(FedCSIS 2013) |