Benedikt Morschheuser

Prof. Dr. Benedikt Morschheuser

Assistant Professor

School of Business, Economics and Society
Assistant Professorship of Information Systems (Gamification) – endowed by adidas

Room 5.451
Lange Gasse 20
90403 Nürnberg

Email: benedikt.morschheuser@fau.de
Website: https://gamification.rw.fau.eu

Contact

Please use our contact form or send an email at Benedikt.Morschheuser [at] fau.de

Curriculum Vitae

Dr. Benedikt Morschheuser is an assistant professor of Information Systems at Friedrich-Alexander University Erlangen-Nürnberg (FAU). Endowed by adidas, he leads the chair on Gamification at the Institute of Information Systems (WIN).

Dr. Morschheuser received a diploma in Industrial Engineering & Management (Wirtschaftsingenieurwesen) in 2012 and in 2017 a Dr. rer. pol. from the Karlsruhe Institute of Technology. In 2021 he accepted a call from Friedrich-Alexander University Erlangen-Nürnberg and became assistant professor of Information Systems (Gamification) endowed by Adidas AG.

His entire academic career has been conducted in close collaboration with the industry. From 2013 to 2014 he worked as a researcher at Leipzig University and investigated the future of banking as part of a research consortium of the German and Swiss finance industry. In 2014 he joined the Corporate Research of Robert Bosch GmbH to investigate the design of gamified systems and services. From 2017 to 2021, he has worked in the innovation department “Connected, Autonomous, Shared, and Electric mobility (CASE)” at Daimler AG and the digital transformation unit (Digital House) of Mercedes-Benz AG. In parallel, he worked as an associated researcher with research groups at the Karlsruhe Institute of Technology, the University of Mannheim, the University of St.Gallen and the Tampere University of Technology.

The research of Dr. Morschheuser focuses on designing interactive information systems and optimizing the interaction between humans and information technologies. In particular, his passion is the increasingly penetration of technology, economy and everyday life with games, game design elements and emerging phenomena from the (video) gaming industry, such as virtual- & augmented-reality, virtual goods, eSports or serious gaming.

Dr. Morschheuser’s research aims to gain novel insights on designing more engaging, more meaningful, more human-centered, more effective, more collaborative, and more sustainable information systems and digital services. In particular, he investigates the design of gamified and motivational information systems and the effects of game design features on human motivation and behavior.

His research is applied in various industries (e.g. automotive, banking, customer goods, healthcare, education …) and domains (e.g. sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and addresses current challenges of organizations and society.

Research interests

Gamification
Motivational design
Crowdsourcing & Human-in-the-loop
Quantified Self
Augmented-Reality / Location-based Gaming
Human-Computer-Interaction (HCI)
The ‘metaverse’

LinkedIn profile: Benedikt Morschheuser

ResearchGate profile: Researchgate
Google Scholar profile: Google Scholar

Publications

2022

Krath J., Morschheuser B., von Korflesch HF.:
Designing gamification for sustainable employee behavior: Insights on employee motivations, design features and gamification elements
Hawaii International Conference on System Sciences 2022 (HICSS 2022) (Maui, HI, 3. January 2022 - 7. January 2022)
In: Tung X. Bui (ed.): Proceedings of the 55th Hawaii International Conference on System Sciences 2022
DOI: 10.24251/HICSS.2022.198
URL: https://hdl.handle.net/10125/79530

2020

Riar M., Morschheuser B., Hamari J., Zarnekow R.:
How game features give rise to altruism and collective action? Implications for cultivating cooperation by gamification
Hawaii International Conference on System Sciences 2020 (HICSS 2020) (Maui, HI, 7. January 2020 - 10. January 2020)
In: Tung X. Bui (ed.): Proceedings of the 53rd Hawaii International Conference on System Sciences 2020
DOI: 10.24251/hicss.2020.086
URL: https://hdl.handle.net/10125/63825

2019

Köse DB., Morschheuser B., Hamari J.:
Is it a tool or a toy? How user’s conception of a system’s purpose affects their experience and use
In: International Journal of Information Management 49 (2019), p. 461−474
ISSN: 0268-4012
DOI: 10.1016/j.ijinfomgt.2019.07.016
URL: https://urn.fi/URN:NBN:fi:tuni-202011167971
Morschheuser B., Hamari J.:
The gamification of work: Lessons from crowdsourcing
In: Journal of Management Inquiry 28 (2019), p. 145−148
ISSN: 1056-4926
DOI: 10.1177/1056492618790921
URL: https://urn.fi/URN:NBN:fi:tuni-201911216163
Morschheuser B., Hamari J., Maedche A.:
Cooperation or competition – When do people contribute more? A field experiment on gamification of crowdsourcing
In: International Journal of Human-Computer Studies 127 (2019), p. 7−24
ISSN: 1071-5819
DOI: 10.1016/j.ijhcs.2018.10.001
URL: https://urn.fi/URN:NBN:fi:tuni-202011167972

2018

Hassan L., Morschheuser B., Alexan N., Hamari J.:
First-hand experience of why gamification projects fail and what could be done about it
GamiFIN Conference 2018 (Pori, 21. May 2018 - 23. May 2018)
In: Jonna Koivisto, Juho Hamari (ed.): Proceedings of the 2nd International GamiFIN Conference 2018
Open Access: http://ceur-ws.org/Vol-2186/paper17.pdf
URL: http://ceur-ws.org/Vol-2186/paper17.pdf
Morschheuser B., Hassan L., Werder K., Hamari J.:
How to design gamification? A method for engineering gamified software
In: Information and Software Technology 95 (2018), p. 219−237
ISSN: 0950-5849
DOI: 10.1016/j.infsof.2017.10.015
URL: https://urn.fi/URN:NBN:fi:tuni-201911216151

2017

Morschheuser B.:
The gamification of crowdsourcing systems: Empirical investigations and design (Dissertation, 2017)
URL: https://publikationen.bibliothek.kit.edu/1000074115/5503157
Morschheuser B., Hamari J., Koivisto J., Maedche A.:
Gamified crowdsourcing: Conceptualization, literature review, and future agenda
In: International Journal of Human-Computer Studies 106 (2017), p. 26−43
ISSN: 1071-5819
DOI: 10.1016/j.ijhcs.2017.04.005
URL: https://urn.fi/URN:NBN:fi:tuni-201911216147
Morschheuser B., Hamari J., Werder K., Abe J.:
How to gamify? A method for designing gamification
Hawaii International Conference on System Sciences 2017 (HICSS 2017) (Big Island, HI, 3. January 2017 - 7. January 2017)
In: Tung X. Bui, R. H. Sprague Jr. (ed.): Proceedings of the 50th Hawaii International Conference on System Sciences 2017
DOI: 10.24251/HICSS.2017.155
URL: https://hdl.handle.net/10125/41308
Morschheuser B., Hrach C., Alt R., Lefanczyk C.:
Gamifizierung mit BPMN
In: Susanne Strahringer, Christian Leyh (ed.): Gamification und Serious Games: Grundlagen, Vorgehen und Anwendungen, Wiesbaden: Springer Vieweg, 2017, p. 31−42 (Edition HMD)
ISBN: 9783658167417
DOI: 10.1007/978-3-658-16742-4_3
Morschheuser B., Maedche A., Walter D.:
Designing cooperative gamification: Conceptualization and prototypical implementation
CSCW '17: Computer Supported Cooperative Work and Social Computing (Portland, Oregon, 25. February 2017 - 1. March 2017)
In: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing 2017
DOI: 10.1145/2998181.2998272
URL: https://opus4.kobv.de/opus4-fau/frontdoor/index/index/docId/17445
Morschheuser B., Riar M., Hamari J., Maedche A.:
How games induce cooperation? A study on the relationship between game features and we-intentions in an augmented reality game
In: Computers in Human Behavior 77 (2017), p. 169−183
ISSN: 0747-5632
DOI: 10.1016/j.chb.2017.08.026
URL: https://urn.fi/URN:NBN:fi:tuni-201911216148

2016

Morschheuser B., Hamari J., Koivisto J.:
Gamification in crowdsourcing: A review
Hawaii International Conference on System Sciences 2016 (HICSS 2016) (Kauai, HI, 5. January 2016 - 8. January 2016)
In: Ralph H. Sprague Jr., Tung X. Bui (ed.): Proceedings of the 49th Hawaii International Conference on System Sciences 2016
DOI: 10.1109/HICSS.2016.543
URL: https://ieeexplore.ieee.org/document/7427729

2015

Morschheuser B., Bons RWH., Alt R.:
Outsourcing: Die Standardisierung gewinnt an Relevanz
In: Wilhelm Niehoff, Stefan Hirschmann (ed.): Aspekte einer effizienten Bankorganisation, die-bank, 2015, p. 98–103
ISBN: 9783865564276
Morschheuser B., Henzi C., Alt R.:
Increasing intranet usage through gamification – Insights from an experiment in the banking industry
Hawaii International Conference on System Sciences 2015 (HICSS 2015) (Kauai, HI, 5. January 2015 - 8. January 2015)
In: Tung X. Bui, Ralph H. Sprague Jr. (ed.): Proceedings of the 48th Hawaii International Conference on System Sciences 2015
DOI: 10.1109/HICSS.2015.83
URL: https://nbn-resolving.org/urn:nbn:de:bvb:29-opus4-178761
Morschheuser B., Hrach C., Alt R., Lefanczyk C.:
Gamifizierung mit BPMN
In: HMD : Praxis der Wirtschaftsinformatik 52 (2015), p. 840−850
ISSN: 1436-3011
DOI: 10.1365/s40702-015-0188-3

2014

Morschheuser B., Rivera-Pelayo V., Mazarakis A., Zacharias V.:
Interaction and reflection with quantified self and gamification: An experimental study
In: The Journal of Literacy and Technology 15 (2014), p. 136−156
ISSN: 1535-0975
Open Access: http://www.literacyandtechnology.org/uploads/1/3/6/8/136889/vr.pdf
URL: http://www.literacyandtechnology.org/uploads/1/3/6/8/136889/vr.pdf
Morschheuser B., Zerndt T., Alt R., Bons RWH., Puschmann T.:
Banking 2020 - zwischen Individualisierung und Standardisierung.
2014
ISBN: 978-3-033-04538-5
URL: https://www.researchgate.net/profile/Benedikt-Morschheuser/publication/263444216_Banking_2020_-_zwischen_Individualisierung_und_Standardisierung/links/57c411cc08aee50192e87ce2/Banking-2020-zwischen-Individualisierung-und-Standardisierung.pdf

2013

Morschheuser B., Rivera-Pelayo V., Mazarakis A., Zacharias V.:
Gamifying quantified self approaches for learning: An experiment with the Live-Interest-Meter
The PLE Conference 2013: Learning and Diversity in the Cities of the Future (Berlin, 10. July 2013 - 12. July 2013)
In: Ilona Buchem, Graham Attwell, Gemma Tur (ed.): Proceedings of the 4th International Conference on Personal Learning Environments 2013
Open Access: http://pleconf.org/2013/files/2014/10/v5.0_PLE_Conference2013_ResearchReport_BeuthUniversity_MonashUniversity.pdf
URL: http://pleconf.org/2013/files/2014/10/v5.0_PLE_Conference2013_ResearchReport_BeuthUniversity_MonashUniversity.pdf

2012

Morschheuser, Benedikt:
Gamification Motivationstechniken zur Unterstützung von Quantified Self (Diploma thesis, 2012)

Patents

Method for providing information regarding parking spots (Property Right: DE102015211051A1)
Inventor(s): Benedikt Morschheuser

Press

Grün ist nicht genug – Die vielen Farben der Nachhaltigkeit // Wir müssen nur wollen
Friedrich – forschungsmagazin der Friedrich-Alexander-Universität, 121, December 2021

Awards

2021: Emerging Talent Award and funding by FAU’s Emerging Talent Initiative (ETI), FAU, Erlangen
2020: Best Paper Award for Best Industry Studies Paper, HICSS 2020, Hawaii
2019: Mercedes-Benz Value Creator 2019, Daimler AG, Stuttgart
1st place (>650 submissions) in a ideas competition, awarded by the board of management Daimler AG, Stuttgart
2017: Summa cum laude, Karlsruhe Institute of Technology, Karlsruhe

Research Community Activities

2022:	Program Committee member and session chair at the 6th International GamiFIN Conference 2022 Track Chair “Gamification & Innovation” StartPlay Konferenz 2022 Session Chair and reviewer at the 30th European Conference on Informations Systems (ECIS 2022) Track Chair “Games and Gamification” at the 25th International Academic Mindtrek conference (MINDTREK 2022) Reviewer for the Routledge Handbook of Catalysts for a Sustainable Circular Economy
2021:	Track Chair “Games and Gamification” at the 24th International Academic Mindtrek conference (MINDTREK 2021) Reviewer for the 29th European Conference on Informations Systems (ECIS 2021)
2019:	Reviewer for the European Journal of Information Systems (EJIS) Reviewer for the 27th European Conference on Informations Systems (ECIS 2019)
2018:	Reviewer for the Journal of Management Information Systems (JMIS)
2017:	Reviewer for the International Journal of Human-Computer Studies (IJHCS) Reviewer for the ACM CHI Conference on Human Factors in Computing Systems (CHI 2018) Reviewer for the 51st Hawaii International Conference on System Sciences (HICSS 2018) Reviewer for the ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play (CHI Play 2017) Reviewer for the 10th Digital Games Research Association Conference (DIGRA 2017) Reviewer for the 12th international conference on design science research in information systems and technology (DESRIST 2017) Reviewer for the 25th European Conference on Informations Systems (ECIS 2017)
2016:	Reviewer for the 13th International Conference on Wirtschaftsinformatik (WI2017) Reviewer for the 29th Bled eConference (Digital Economy) Reviewer for the ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play (CHI Play 2016) Reviewer for the 18th IEEE Conference on Business Informatics (CBI 2016) Reviewer for the 50th Hawaii International Conference on System Sciences (HICSS 2017)
2015:	Reviewer for the 49th Hawaii International Conference on System Sciences (HICSS 2016) Reviewer for the International Conference on Information Systems (ICIS 2015) Reviewer for the European Conference on Informations Systems (ECIS 2015) Reviewer for the ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play(CHI Play 2015)
2014:	Reviewer for the 48th Hawaii International Conference on System Sciences (HICSS 2015) Reviewer for the European Conference on Informations Systems (ECIS 2014)
2013:	Reviewer for the Federated Conference on Computer Science and Information Systems(FedCSIS 2013)