Dr. Jeanine Kircher-Krath wins funding from the Bavarian Research Institute for Digital Transformation

Symbolic picture for the article. The link opens the image in a large view.

Unlocking the potential of AI to develop sustainable innovations and business models in “co-creativity” — this is the focus of the project “eCo-CreAItion,” which our postdoctoral researcher Jeanine Kirchner-Krath, supported by the Bavarian Research Institute for Digital Transformation (bidt), will drive forward starting January 1, 2025.

The four-year project aims to explore how information technologies can be designed to enhance the creative collaboration between humans and artificial intelligence (AI) in developing sustainable innovations and business models. The focus is on optimizing co-creativity in human-AI collaboration and addressing the relevant psychological and ethical factors. Through this research, humans and AI will be able to collaborate even more effectively in innovation processes, helping to solve societal challenges and contribute to more sustainable business models.

Further information about the project can be found here.