Siao Fang Chen

Siao Fang Chen

Student Assistant

School of Business, Economics and Society
Gamification & Digital Customer Engagement Research Group

Lange Gasse 20
90403 Nürnberg

 

Siao Fang Chen is currently studying for a Master’s degree in International Information Systems at FAU Erlangen – Nuremberg. She previously studied as part of a double Bachelor’s programme in International Business Administration at Tongji University SEM in Shanghai and the WFI School of Management in Ingolstadt. Together with her enthusiasm for games of all kinds (video games, board games, etc.), the module Designing Gamified Systems led to the discovery of her passion for UX design and gamification. As a student assistant, she supports research projects in the field of gamification and UX / game design at the chair.