Benedikt Morschheuser

Prof. Dr. Benedikt Morschheuser

Assistant Professor

School of Business, Economics and Society
Assistant Professorship of Information Systems (Gamification) – endowed by adidas

Room: Room 3.122
Lange Gasse 20
90403 Nürnberg

Contact

Please use our contact form or send an email at Benedikt.Morschheuser [at] fau.de

Curriculum Vitae

Dr. Benedikt Morschheuser is an Assistant Professor of Information Systems at Friedrich-Alexander University Erlangen-Nürnberg (FAU) and heads the Gamification Research Group in the Institute of Information Systems (WIN).

Dr. Morschheuser received a diploma in Industrial Engineering & Management (Wirtschaftsingenieurwesen) in 2012 and in 2017, a Dr. rer. pol. from the Karlsruhe Institute of Technology. In 2021 he accepted a call from Friedrich-Alexander University Erlangen-Nürnberg and became an Assistant Professor of Information Systems (Gamification) endowed by Adidas AG.

His entire academic career has been conducted in close collaboration with the industry. From 2013 to 2014, he worked as a researcher at Leipzig University and investigated the future of banking as part of a research consortium of the German and Swiss finance industry. In 2014 he joined the Corporate Research of Robert Bosch GmbH to investigate the design of gamified systems and services. From 2017 to 2021, he worked in the innovation department “Connected, Autonomous, Shared, and Electric mobility (CASE)” at Daimler AG and the digital transformation unit (Digital House) of Mercedes-Benz AG. In parallel, he worked as an associated researcher with research groups at the Karlsruhe Institute of Technology, the University of Mannheim, the University of St.Gallen, and the Tampere University of Technology.

The research of Dr. Morschheuser focuses on designing interactive information systems and optimizing the interaction between humans and information technologies. In particular, his passion is the increasing penetration of technology, economy, and everyday life with games, game design elements, and emerging phenomena from the (video) gaming industry, such as virtual & augmented reality, virtual goods, eSports or serious gaming.

Dr. Morschheuser’s research aims into gain novel insights on designing more engaging, meaningful, meaningful, human-centered, effective, collaborative, and sustainable information systems and digital services. In particular, he investigates the design of gamified and motivational information systems and the effects of game design features on human motivation and behavior.

His research is applied in various industries (e.g., automotive, banking, consumer goods, healthcare, education …) and domains (e.g., sales & marketing, mobility & logistics, collaboration, product design, innovation, …) and addresses current challenges of organizations and society.

Research interests

  • Gamification
  • Motivational design
  • Crowdsourcing & Human-in-the-loop
  • Augmented-Reality / Location-based Gaming
  • Human-Computer-Interaction (HCI)
  • The ‘metaverse’
  • Quantified Self
LinkedIn profile: Benedikt Morschheuser
ResearchGate profile: Researchgate
Google Scholar profile: Google Scholar

Publications

2024

2023

2022

2020

2019

2018

2017

2016

2015

2014

2013

2012

Patents

Press and Public Relations (selection)

Awards (selection)

  • 2024: FAU-Innovator 2024 in collaboration with Sandra Jeleazcov on innovation in science communication
  • 2024: Hermann-Gutmann Award for outstanding scientific achievements in 2023
  • 2023: Hermann-Gutmann Award for outstanding scientific achievements in 2022
  • 2021:  Emerging Talent Award and funding by FAU’s Emerging Talent Initiative (ETI), FAU, Erlangen
  • 2020: Best Paper Award for Best Industry Studies Paper, HICSS 2020, Hawaii
  • 2020: 3rd place NATO Innovation Challenge together with Aleph Alpha GmbH, North Atlantic Treaty Organization (NATO), Rom, Italy
  • 2019: Mercedes-Benz Value Creator 2019, Daimler AG, Stuttgart
  • 1st place (>650 submissions) in an ideas competition, awarded by the board of management at Daimler AG, Stuttgart
  • 2017: Summa cum laude, Karlsruhe Institute of Technology, Karlsruhe

Functions of honour

Research community activities

2025: Minitrack chair for „Gameful IS for Sustainable Development“ at the Americas Conference on Information Systems (AMCIS 2025)
Track chair for „Gamification“ minitrack at the 58th Hawaii International Conference on System Sciences (HICSS)
2024: Reviewer at Deutsche Forschungsgemeinschaft (DFG)
Program Committee member and track chair at the 27th International Academic Mindtrek conference (MINDTREK 2024)
Program Committee member and session chair at the 8th Annual International GamiFIN Conference 2024
Track chair for “Gamification” minitrack at the 57th Hawaii International Conference on System Sciences (HICSS)
Editorial review board member at Internet Research, special issue “Ethics and Sustainability in Gaming and Persuasive Systems”
Reviewer for the International Journal of Information Management (IJIM)
2023: Program Committee member and track chair at the 26th International Academic Mindtrek conference (MINDTREK 2023)
Program Committee member and session chair at the 7th Annual International GamiFIN Conference 2023
Track chair for “Gamification” minitrack at the 56th Hawaii International Conference on System Sciences (HICSS)
Reviewer for the Behaviour & Information Technology Journal
2022: Program Committee member and session chair at the 6th International GamiFIN Conference 2022
Track chair for “Gamification & Innovation” StartPlay Konferenz 2022
Session chair and reviewer at the 30th European Conference on Information Systems (ECIS 2022)
Track chair for “Games and Gamification” at the 25th International Academic Mindtrek conference (MINDTREK 2022)
Reviewer for the Routledge Handbook of Catalysts for a Sustainable Circular Economy
Reviewer for the AIS Transactions on Human-Computer Interaction (THCI)
Reviewer for the 31st European Conference on Information Systems (ECIS 2023)
2021: Track chair for “Games and Gamification” at the 24th International Academic Mindtrek conference (MINDTREK 2021)
Reviewer for the 29th European Conference on Information Systems (ECIS 2021)
2019: Reviewer for the European Journal of Information Systems (EJIS)
Reviewer for the 27th European Conference on Information Systems (ECIS 2019)
2018: Reviewer for the Journal of Management Information Systems (JMIS)
2017: Reviewer for the International Journal of Human-Computer Studies (IJHCS)
Reviewer for the ACM CHI Conference on Human Factors in Computing Systems (CHI 2018)
Reviewer for the 51st Hawaii International Conference on System Sciences (HICSS 2018)
Reviewer for the ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play (CHI Play 2017)
Reviewer for the 10th Digital Games Research Association Conference (DIGRA 2017)
Reviewer for the 12th international conference on design science research in information systems and technology (DESRIST 2017)
Reviewer for the 25th European Conference on Information Systems (ECIS 2017)
2016: Reviewer for the 13th International Conference on Wirtschaftsinformatik (WI2017)
Reviewer for the 29th Bled eConference (Digital Economy)
Reviewer for the ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play (CHI Play 2016)
Reviewer for the 18th IEEE Conference on Business Informatics (CBI 2016)
Reviewer for the 50th Hawaii International Conference on System Sciences (HICSS 2017)
2015: Reviewer for the 49th Hawaii International Conference on System Sciences (HICSS 2016)
Reviewer for the International Conference on Information Systems (ICIS 2015)
Reviewer for the European Conference on Information Systems (ECIS 2015)
Reviewer for the ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play(CHI Play 2015)
2014: Reviewer for the 48th Hawaii International Conference on System Sciences (HICSS 2015)
Reviewer for the European Conference on Information Systems (ECIS 2014)
2013: Reviewer for the Federated Conference on Computer Science and Information Systems(FedCSIS 2013)