Challenge: Over the past decade, we’ve seen an increasing use of gamification in mobile applications to increase the engagement and fun of athletes in individual training and sports. Gamified applications such as Fitbit, adidas Running, Nike+, Fitocracy, Strava, to name a few, inspire crowds of athletes to exercise regularly. However, there is a lack of knowledge and concepts on how to gamify traditional team sports such as football, basketball, baseball, or floorball and their training. Thus, in cooperation with adidas AG we gave students participating in the lecture Designing Gamified Systems the following challenge:
Design and investigate a novel digital gamification solution for your favorite team sports in order to increase the athlete’s individual or social training experience, their training performance, and the social dynamics (e.g., cohesion and team identity) within a sports team.
Five project teams worked on this challenge and developed impressive concepts and prototypes within two months, which were then presented to adidas AG executives.
Date: Summer semester 2022